• Client: Venture-backed leading SaaS
  • Date: 8 August 2018
  • Category: Marketing Intelligence

Pop-ups (or modals) are modern-day haggling tools. They offer that last brink of chance someone will actually consider an offer before continuing further to the online world and maybe never coming back. Therefore, they’re slightly desperate, and annoying, and flow-interrupting. But there’s a reason they’ve survived for so long. They tend to work. Can we have the good without the bad?

Our client, a leading Polish workforce scheduling SaaS with top tier venture capital backing wanted exactly that. The Client’s landing page is visited by a high volume of users, including corporate representatives interesting in finding out more about the product.

Unfortunately, a significant number of these users has been bouncing off their valuable sessions leaving the business with lost sales opportunities and inflated cost of lead acquisition.

The company decided to design traffic recovery campaign as a part of their cooperation with Datomni: Data-driven Marketing. The campaign resulted in good conversion rates. However, the Client started receiving complaints from annoyed users who were unhappy about their website experience.

The company started cooperation with Samurai in order to design a technology that would only show the pop-up to the relevant traffic, where relevancy meant high popup-offer conversion affinity and low complaint probability.

Samurai experts designed the entire workflow from data acquisition through model training all the way to productization. As a result, the pop-up was shown to a significantly smaller, yet high conversion probable user cohort.